About Serena Basics

About You:

Welcome to Serena, where you are at the center of our business. We exist to bring positivity, serenity, and natural products into your life. We understand how hectic and stressful life can be, and we believe that small moments of relaxation and calmness are essential for your well-being.

That's why we take pride in creating 100% natural, soy-based products that are toxin-free, paraben-free, phthalate-free, cruelty-free, gluten-free, vegan-friendly and hand-poured in Chicago, using USA farmer soybean-based products. Our candles and wax melts are made with the utmost care and attention to detail, ensuring that you get the best quality product possible.

At Serena, we believe that our products can help create a peaceful and calming atmosphere in your home or workspace, allowing you to relax and de-stress after a long day. Our carefully selected scents are designed to help you unwind and find tranquility in the midst of a hectic life.

We are committed to providing you with products that not only enhance your well-being but also align with your values. As a small family business, we source our ingredients from local farmers and support other small businesses. When you purchase from Serena, you are not only supporting us but also a network of other hardworking individuals and families.

Thank you for allowing us to be a part of your life and for choosing natural, handcrafted products that promote positivity, serenity, and well-being.

 

About Us:

We are a close-knit group, consisting of Sergio, Mena, Giuliana, Massimo, and our uncle Aris, that has a love for natural products and have always enjoyed burning candles. Mena has always been passionate about making crafts for family events and holidays and wanted to incorporate making candles and wax melts all from natural ingredients. One day, an idea sparked that turned a passion for these products into a family project along with their uncle Aris.

We decided to start a candle business, to not only allow us to work together as a family but also teach our oldest daughter, Giuliana, valuable skills about starting a business, managing money, and building an online presence. We decided to name the business "Serena" and thus began the creation of an all-natural, hand-crafted, micro-batch soy candle small family business.

However, we also wanted to focus on something more than just selling candles. We wanted to create a brand that would bring positivity and serenity to our customers' lives, while also being true to our love for natural products. That's where the name "Serena" originated from, as it means serenity in Italian. It’s also Giuliana’s middle name.

We believe candles can help create a peaceful and calming atmosphere, in a world riddled with stress and long hours, and we want our brand to reflect that. We carefully select each scent and design our products to help customers relax, de-stress and unwind. We want our brand and products to inspire a positive outlook on life, in that small portion of our customers’ day, when you get home to gather with family and friends.

As a family, we are proud of the positive impact we have on our customers’ lives. We continue to work together to create new products, support local business & US based farmers, all while growing our business, staying true to our love for natural ingredients, and our brand's focus on serenity and positivity.

Thank you for supporting our small business and letting us into your lives.