Our Fragrance Process

At Serena Basics, our mission is to bring you quality products to enhance the “YOU” time of your day.  Crafting products that support the rebuilding process in your down time assists with regenerating your creativity and mental focus so you can tackle the next day. We exist to inject positivity & serenity in the rebuilding part of your day to assist in crafting a better “You”.  We do this by sourcing the best products possible:

Our Soy Wax Product:

Every one of our candles are crafted with an all-natural soy wax, made from 100% American Soybeans, supporting our US farmers. This will be evident as soy wax is known for often having a bumpy or cratered surfaces after burning compared to the very smooth post-burn surface of paraffin wax candles. Our soy is clean burning & eco-friendly containing no toxins, carcinogens, or pollutants.

Soy based candles are also prone to “frosting” which are tiny crystal formations that appear on the top and sides of the wax. This does not affect the performance of the candle as all soy waxes will frost to some extent over time.

These are two key indicators that you are burning a naturally-derived product staying true to our love for natural ingredients, and our brand's focus on serenity and positivity.

Our Wicks:

We use a flat braded pure cotton wick with interwoven paper threads. It is a superb compliment works well with the all-natural soy wax we use in our candles and produces a good hot throw and full melt pools. This specific sourced wick is designed to curl at the top when burning to produce an even and consistent burn.

Due to this designed wick curl, you will find the wick end to mushroom more and have slightly higher carbon buildup. Therefore, it is highly recommended to follow the wick trimming directions of ¼” before every wick burn to achieve the best possible burn and prolong the life of your candle.

The wood wicks we source are crackling wicks which produce a relaxing ambiance similar to a fireplace and provide a beautiful horizontal flame shape. Our wooden wicks are designed to work best with soy based waxes. These wood wicks are sourced from FSC-certified mills (come from responsibly managed forests that provide environmental, social and economic benefits).

Our Fragrance Oil Products:

Our candles are crafted in micro-batches and handmade in Chicago, IL. All of our fragrances are Toxin-free, Gluten-free, Paraben-free, Phthalate-free, Cruelty free (no testing on animals or humans) & Vegan-friendly. Sourced to bring you only the finest fragrances on the market whilst offering an alternative to mass produced, paraben based products that potentially use harmful chemicals in their process. Rest assured that our candles are free from carcinogens, reproductive toxins and common hazardous chemicals.

Our fragrances also comply with the strictest global RIFM and IFRA standards.